Creative Direction with Janaysha (LOAF)

Service Description

Janaysha Muhammad, professionally known as Da Needle Goat, is the founder and CEO of TRashRehab — an urban streetwear brand built on the philosophy of recycle, rebuild, and rebirth. As a multidisciplinary creative director, designer, and visual storyteller, she transforms raw street culture into high-impact fashion narratives and immersive creative experiences. With over three years of hands-on leadership in brand development, editorial direction, runway production, and conceptual photoshoots, Janaysha specializes in translating ideas into bold, cinematic visuals that merge fashion, attitude, and identity. Her work is recognized for its rebellious luxury aesthetic, attention to detail, and ability to elevate collaborative projects into full-scale artistic statements. As a creative director, she brings executive-level vision, styling expertise, and brand architecture to every set — ensuring each shoot carries intention, storytelling, and signature TRashRehab energy.